Content Writing

Turn browsers into buyers with SEO-first content that actually converts

At Merit Content we write words that do more than fill pages — they attract search traffic, build trust, and drive measurable action. Whether you need blog articles that climb rankings, landing pages that convert, or product descriptions that sell, our content blends SEO strategy with clear brand voice and persuasive storytelling.

What we do (quick)

a) SEO blog posts & long-form articles

b) Website copy & landing pages

c) Product descriptions & category pages

d) Email sequences & newsletters

e) Social captions & content pillars

f) Content strategy, topic clusters & editorial calendars

Who this is for

1. Small businesses ready to scale organic traffic

2. eCommerce brands that need product pages that sell

3. SaaS companies looking to explain complex value quickly

4. Agencies that want reliable white-label content partners

5. Founders who'd rather convert leads than write about coffee

Why Merit Content?

a) SEO-first writing: Every piece starts with search intent and target keywords — not guesswork.

b) Conversion focus: We write with clear calls-to-action and user journeys in mind, so traffic becomes revenue.

c) Brand-accurate voice: Tone, personality, and messaging that match how you want to be seen.

d) Fast, predictable delivery: Clear timelines, transparent pricing, and a smooth revision process.

e) Data-driven refinement: We track performance and iterate content to improve rankings and conversion rates.

Our process — simple, accountable

1. Discovery & keyword brief — We learn your goals, audience, competitors, and pick target keywords that move the needle.

2. Outline & approval — We deliver a SEO-optimized outline that maps headings, internal links and CTAs for your sign-off.

3. Write & optimize — Writing, on-page SEO, meta tags and schema recommendations included.

4. Review & revise — You get two rounds of revisions; we refine until it's on-brand and ready to publish.

5. Publish & measure — Optional publishing support plus performance tracking and quarterly refresh recommendations.

Packages (examples)

a) Starter — 4 SEO blog posts / month (800–1,000 words) + meta tags

b) Growth — 8 blog posts + 2 landing pages / month + editorial calendar

c) Scale — Custom monthly plan: content, pillar pages, product feeds, and quarterly strategy sessions

All packages include keyword research, internal linking suggestions, and up to 2 rounds of edits.

Add-on services

1. Content audits & gap analysis

2. Topic cluster creation & cornerstone content

3. Technical SEO recommendations for content performance

4. CMS publishing (WordPress, Shopify, Webflow)

5. Voice & style guide creation

Results you can expect

> Improved organic rankings for prioritized keywords

> Higher time-on-page and lower bounce rates with better-structured content

> More leads from content-driven landing pages and blogs

> Faster product page conversions from optimized descriptions

(Actual results depend on competition, site health, and publishing cadence — we’ll give a realistic forecast after our initial audit.)

FAQs

1. How do you pick keywords?
We combine keyword intent, search volume, difficulty, and relevance to your product or service to choose targets with the best ROI.

2. Can you match our brand voice?
Yes — we’ll produce a voice sample and a short style guide as part of onboarding to ensure consistent tone across content.

3. Do you publish to our CMS?
Yes — publishing is available as an add-on. We can also provide ready-to-paste copy if you prefer to handle publishing.

4. What about SEO monitoring?
We offer monthly performance reports and quarterly content refresh plans to keep rankings improving.

Ready to get started?

Book a short 15-minute call and we’ll audit one page of your site for free and show 3 quick wins you can implement this week.

Call-to-action: Order Your Content Now ● Contact Merit Content Today!